Diploma in Public Relations

Diploma in Public Relations

RATIONALE

The purpose of Diploma in Public Relations is to train persons who wish to pursue a career in Public Relations.  The programme is also beneficial to professionals involved in executive-level management, marketing, public relations, and other areas impacting the communications and image of an organization.

For those individuals entering the public relations arena, the public relations diploma offers an excellent academic background in public relations in addition to the skills needed to break into and advance in the public relation profession. For those with substantial experience, the course offers the ability to keep a breast of the developments in the industry.

There has been a growing demand from the potential students who have been inquiring about the course at the Extra-mural Centres. The Extra-mural Department has been offering a three months certificate course in public relations. However, many students who have wished to further their studies in the field had to go to other training organizations which offered the diploma level certificate, though they would have preferred to train with the University of Nairobi. It is out of this demand that the department wish to offer the course.

The public relations is a multidisciplinary course and therefore, it borrows heavily from fields like, marketing, communication, management, psychology etc.

The course will be offered by face to face mode in all the Extra-mural centres of the University of Nairobi. Later the course will be offered through the distance learning mode.